It’s so bloody obvious and simple, yet it’s hardly ever uttered: Write What You Like.
A lot of writers, especially myself, often contend with the creative process like it’s a wild dragon to tame. We get so obsessed with deliberating our ideas that we forget to experience our own creations in the shoes of our potential audience.
Write what you know is common advice, even better advice is write what you don’t know as it would give you a reason to explore an idea you’ve yet to educate yourself on. After all, what is a story but an educational experience disguised as entertainment?
To complete the trifecta you should also write what you like.
That means writing in such a way that if you were not the creator of your story, but a customer in a bookstore looking for the next best read, you need to consider what it would take for this other you to bring that book to check out counter.
Sounds easy, but how do you actually do this?
You start by becoming acutely aware as to why you love the other stories you love; from books, video games, and movies/TV shows. It’s easy to know that you simply like it, but it’s actually quite difficult for people to define their reasons as to why a story resonates with them.
Then on the flip side you also need to understand why you have certain dislikes in other stories, if not things you outright hate (like Mary Sue characters or forced love triangles for me). Whatever your dislikes are just don’t put them in your work unless you’re putting a unique twist on a dislike to transform it into something likeable.
The last thing I would suggest is being as objective as possible about your work as if it’s somebody else’s. Be hyper critical about what you know is not working and kill it off, and in the same vain milk all you can from things that are working in your story during the editing process.
So write what you like, and only then can you tame the dragon and ride it to leave a blazing trail in your wake.